Pretty simple, right? You’ve probably heard something similar before. But what the heck does it mean to be “polished” and “professional” on a landing page, anyway? And when it comes to conversions, what’s the magical x-factor that sets exceptional marketers apart? Show
With these questions in mind, we want to show off some of the best landing page examples to inspire your next creation. Go ahead and save their smartest, slickest, and snappiest elements for your swipe file. Throughout, we’ll offer an Unbounce-certified perspective on what makes each page so darn good—and, occasionally, how each could be improved. (Incidentally, most of these examples of landing pages were actually built with Unbounce, too.) Let’s go. What makes a landing page effective?Before looking at the examples, it’s worth highlighting some of the qualities that most great landing pages share. (Itchin’ to see what good landing pages look like? .) Here are a few fundamental practices of high-converting landing pages:
The best landing page examples [updated for 2023]
1. CalmMost of us could use some more tranquility in our lives, and Calm aims to bring us exactly that. It’s a meditation and sleep app filled with features designed to invite a little bit of relaxation into our otherwise chaotic lives. This landing page website example is the first thing people see once they visit the app’s site—right away, it encourages visitors to get started and engage more deeply with Calm. Industry: SaaS / Health and Wellness Why it inspires…
2. ZolaZola is the latest startup that’s breaking the mold when it comes to wedding planning. Their philosophy is simple: Make it easy for couples to plan their big day, from the invitations through the honeymoon. From an online wedding registry to a directory of wedding venues and vendors, Zola is a one-stop-shop for brides and grooms-to-be. Industry: Weddings Why it inspires…
3. CD BabyCD Baby is a music distributor that gets your tracks to the ears of the masses. The platform aims to help independent musicians get on all the top platforms to get the widest distribution. Not only that, CD Baby wants to make sure that musicians are receiving the royalties they deserve. Industry: Saas / Entertainment Why it inspires…
4. NetflixRemember the first time you heard about Netflix? The streaming service seemed almost too good to be true with unlimited movies and TV shows for less than $10 a month. What a killer value proposition… it’s no wonder they put the competition out of business. (RIP, Blockbuster.) This simple landing page example reinforces those most important benefits without making it seem too complicated or difficult for anyone to sign up. And obviously this strategy has been working—recent reports show Netflix currently sitting at over 238 million subscribers worldwide. Industry: SaaS / Entertainment Why it inspires…
5. LinkedInJust about everyone has a LinkedIn profile these days, but only the people who are serious about advancing their careers have signed up for LinkedIn Premium. This landing page highlights the benefits of upgrading your account specifically for job seekers who are looking to stand out in the job market. (Because apparently my dad’s advice about giving a firm handshake and making lots of eye contact isn’t enough anymore? Who knew.) Industry: SaaS / Professional Services Why it inspires…
6. Goby“Brushing perfected.” That’s what this landing page from Goby promises right at the top, giving visitors the confidence and curiosity to click-through. Not only does their award-winning electric toothbrush come with some impressive accolades, but it’s also affordable and backed up by a money-back guarantee. Now that’s worth a smile! Industry: Dentistry Why it inspires…
7. DoorDashFood delivery is big business, and companies like DoorDash are using landing pages to get more drivers to sign up for their service. This page helps you visualize what it will be like to deliver food for a living and highlights just how much money you could be making with your new full-time gig or side-hustle. Industry: SaaS / Food Delivery Why it inspires…
8. SEM RushIf you’re a digital marketer, you’re probably already familiar with SEM Rush. Their platform offers an all-in-one toolkit for SEO, content marketing, PPC, social media, and market research. But rather than try to sell you on all of these things at the same time, this landing page narrows its focus on just one thing: how you can use their platform to learn more about your competitors. Industry: SaaS / Marketing Why it inspires…
9. Coco Village (Agency: J7 Media)Even as a full-grown adult man, I still squealed with delight when I saw some of the beds and bedding sets on this landing page for Coco Village. (A treehouse bunkbed?! My inner child is dying of jealousy.) The marketers over at J7 Media, a Facebook Ads agency, did a phenomenal job on having this landing page show off a collection of different products, while still keeping it focused on a single, click-through goal. Industry: Bedding Why it inspires…
10. Grass Roots (Agency: MuteSix)There’s a growing demand for grass-fed meat, which is where this landing page from the Grass Roots Farmers’ Cooperative and the agency MuteSix comes into the mix. As you scroll through the page, you’re taken on the full customer journey—from problem awareness (understanding why grass-fed meat is better), through consideration (seeing why you should choose Grass Roots as your protein provider), to making a purchase (“Claim Your $30 Off”). Industry: Food and Nutrition Why it inspires…
11. AmazonHere’s a landing page that on paper doesn’t seem to work at all. The colors here are incredibly disjointed. There are multiple different art styles. The content seems to be all over the place. Heck, the page even has multiple links out to other pages and exit points. (The horror!) But Amazon somehow manages to get away with breaking all of these rules because they know their offer is too good to pass up. Industry: Ecommerce / SaaS Why it inspires…
12. Branch FurnitureAs someone who had to recently furnish a home office, I know exactly how difficult it can be to find desks, chairs, and tables you like online. (And that was just for one person!) Branch Furniture understands that this can be a problem for office managers, which is why their landing page instantly reassures you that you’re in the right place. Their service makes it fast and easy to get your office furniture designed, shipped, and installed. Industry: Office Furniture Why it inspires…
13. Western RiseSometimes when prepping a piece like this one, you end up buying the product. I’m very, very close to pulling the trigger on a pair of Western Rise’s AT Slim Rivet Pants. And why not? This sharp landing page quickly establishes the appeal of the product through visuals and copy that stresses the benefits of these “elevated” pants. It may be time to give up on my ratty jeans altogether. Industry: Clothier Why it works…
14. Athabasca UniversityAthabasca University pioneered distance education in Canada in the 1970s. Today, it uses landing pages to boost its online enrolment initiatives, including this example representing its 14 certificate programs. It’s a smart choice since landing pages allow AU to focus a visitor’s attention on a particular slice of its many online program offerings. Industry: Education Why it inspires…
15. Bariatric Eating (Agency: Sevah Creative)Here’s a page for Bariatric Eating that shows why personality and style are so important to your landing page. You can easily imagine a version of this campaign that looks much more clinical and scientific—but the marketers over at Sevah Creative have infused it with a colorful and friendly design to make the subject matter much more approachable. The approach seems to be working too… This page has an impressive conversion rate of over 39%. Industry: Food and Nutrition Why it inspires…
16. blow LTD.If you look past the buzzy “Uber for beauty” thing, UK brand blow LTD. solves a genuine problem in a genius way. They offer affordable, professional beauty services that come to you, and—more importantly—you can book an appointment with one of their pros straight from their app. Smartly, landing pages are a big part of their campaign strategy. The example, for instance, promotes in-home eyelash extensions in clever ways. Industry: Beauty Why it inspires…
17. Blue Forest Farms (Agency: Champ/Cannabis Creative)We love this incredible design for Blue Forest Farms by Champ and Cannabis Creative. Hemp farmers sometimes have trouble disassociating themselves from cannabis culture. (Tie-dye colors, bong water, and that funky smell coming from your older brother’s van.) But this stellar B2B landing page takes modernized and, dare we say, adult approach to wholesale hemp oil extracts. From its clean design to persuasive copy, it makes a strong case that this is an industry that demands to be taken seriously. Industry: Hemp Why it inspires…
18. Border BuddyEver try to cross the border with a 10-pound wheel of Wisconsin cheddar strapped into the passenger seat (and disguised as your wife)? Me neither. But if I did, I’d want Border Buddy behind me. This landing page works by evoking common anxieties and then offering to solve them without fuss. Industry: Customs Why it works…
19. Bouquet Bar (Agency: Power Digital Marketing)Power Digital Marketing created this gorgeous landing page for Bouquet Bar. Though other landing pages target specific holidays, this one says that you don’t need an excuse to treat someone you love (or, y’know, need to impress) to a bouquet. You can do it “Just Because.” Ryan Picardal, the designer who worked on it, describes their goals: For a fairly new brand, our team realized that we needed to capitalize on not only driving sales from these landing pages, but also expanding their audience. In order to achieve that, we needed to focus on putting enticing messaging and imagery at the forefront, and ensure that all key benefits Bouquet Bar provides are clearly visible and eye-catching. Industry: Florist/Gifts Why it works…
20. Campaign Monitor (Agency: ConversionLab)Here’s a SaaS landing page that gets it right. Built by the fine marketers over at ConversionLab, this page for the email marketing platform Campaign Monitor brings together many of the landing page best practices that help to boost your conversion rates. It includes clear, compelling copy. (Check.) It includes authentic social proof. (Check.) And it’s focused on a single, actionable goal: “Design Your First HTML Email Now.” (Oh baby, check.) Industry: SaaS Why it inspires…
21. Class CreatorAustralia-based Class Creator uses this Unbounce landing page to make inroads in the US market (and, hopefully, help the company secure US partners) when school’s between sessions in their home country. The page showcases many of the product’s features as well as the primary benefits. It targets high-level decision-makers who need as much information as possible before they buy. Industry: Education/SaaS Why it works..
22. Fast Mask (Agency: J7 Media)Here’s another example from J7 Media that’s all too timely. Fast Mask creates and sells bandanas and face masks that are designed to be used on a motorcycle, ATV, or while cycling. This page targets thrill-seekers and shows off some of the rad designs you can choose for your mask along with some of the different ways you can wear ‘em. Industry: Clothing and Apparel Why it inspires…
23. Good EggsThe good people at Good Eggs know how to use slick marketing. In fact, I think a lot of their landing pages would be a great fit for this post about landing page design. This particular example, which promotes free coconut water, is no exception, but it also offers a masterclass in restraint. It shows how to use a promo to score conversions without becoming overbearing. Industry: Grocery Delivery Why it inspires…
24. HomeLoanGurus (Agency: ConversionLab)Here’s another landing page example from the expert marketers over at ConversionLab. HomeLoanGurus is a service that connects homebuyers with lenders—even when you have a poor credit score. (Is 670 a bad credit score? I’m asking for a friend.) This landing page does an excellent job of explaining how their service works in simple terms and encouraging visitors to apply online for their first loan. Industry: Finance and Insurance Why it inspires…
25. Jet PetFor every person living in Vancouver, there must be at least six dogs. Jet Pet understands this city’s love of pooches, and they’re big fans of using the Unbounce Builder to advertise their premium dog boarding service and three locations to locals. We’ve included it here because this landing page is an inspiration for anyone targeting a select geographic area. Industry: Pet Care/Boarding Why it works…
26. Mooala (Agency: BuzzShift)So it turns out you can milk a banana. Who knew? (Mooala Organic, that’s who.) Created by BuzzShift, the landing page reflects the brand’s playfulness and sense of fun embodied by their mascot. It’s also straightforward in a way that inspires a lot of confidence in their product. Cameron Gawley, BuzzShift’s co-founder and CEO, puts the choices here in a whole-funnel context: This specific page worked well in the consideration phase of our social ads. Our goal was to add value via a coupon, by capturing an email as a soft conversion and then nurture them forward in the rest of the journey. Most brands have a huge opportunity to lower their CPA and increase conversions by focusing more on awareness and consideration. Industry: Beverages/Dairy Alternatives Why it inspires…
27. NANOR (Agency: Webistry)With many ecommerce products, it’s as much about selling the experience as it is about selling the product. Take a look at this page for NANOR scented candles (created by the agency Webistry), and you get an immediate impression of the luxury that’s in store for you. It’s a beautiful page that just makes you want to light one of these bad boys up and get into the bubble bath with a glass of chardonnay. Industry: Wellness/Gifts Why it inspires…
28. Panda7 (Agency: Webistry)Does anybody actually enjoy the process of getting car insurance? (Unless you’re a talking gecko, the answer is probably no.) You’ve got to contact multiple different insurers, compare their rates, and then painstakingly look through the contracts for hidden fees. But this landing page for Panda7 (another one built by Webistry) promises to make things much easier for drivers—their service lets you compare quotes from all the major insurers and buy car insurance within minutes. Yes, please. Industry: Finance and Insurance Why it inspires…
29. ParedWe’re happy to show off this slick landing page from Pared, an app that matches (or, ahem, pairs) restaurants to pre-qualified kitchen staff. Like the example from Class Creator, Pared doesn’t need a complicated website to get their message out there. Unbounce’s Classic Builder and AI-powered Smart Builder give them the ability to make changes and track conversions. According to Dave Lu, Pared’s president and co-founder, it’s been effective, even three years later: From day one, I was able to quickly pull together a website and landing page for my startup. Because of Unbounce, I can iterate and A/B test changes without needing to involve a designer or developer. This is tremendously liberating and powerful for any marketer. Industry: Restaurants/Staffing Why it inspires…
30. Perfect Keto (Agency: Webistry)Here’s one more example from Webistry for Perfect Keto protein bars. The page does a great job not only selling these bars as the tasty treats that they are, but also highlighting their health and nutritional value. (Only three grams of net carbs in every bar? That means you could have six bars a day without coming out of ketosis!) Industry: Food Why it inspires…
31. Twinwoods Adventure (Agency: Bluespark Digital)This landing page for Twinwoods Adventure captures the thrill of indoor skydiving through a captivating (and humorous) hero animation and tons of incredible action shots. Bluespark Digital created a page that buzzes with energy and excitement while staying focused on the conversion. Industry: Adventure Why it inspires…
32. Roomeze (Agency: Snap Listings)I’ve had my share of bad roommate experiences, so I was immediately interested in this Roomeze landing page by Snap Listings. Their service promises to matchmake you with vetted roommates around New York City and get you set up in an apartment for less than $1,000 a month. I wonder if there’s a way to check to make sure your future roommates don’t play the trombone? (Because trust me. You don’t want a roommate who plays the trombone.) Industry: Real Estate Why it inspires…
33. SmallsHave you ever tasted cat food? (No, me neither. That would be weird.) I’d imagine that most of it doesn’t taste great though, and it’s probably not too good for you either. But that’s why this landing page for Smalls Food for Cats caught my attention. Their subscription-box service offers human-grade quality food for your feline friends. No fakery, no filler. There are wet and dry varieties that give your cat fresher breath in just one month—which means you can finally see what your cat’s breath smells like when it doesn’t smell like cat food. Industry: Pet Food/Subscription Boxes Why it inspires…
34. SundaeWhen you own real estate that is dated or damaged, sometimes you just want to sell it as quickly as possible (for as much money as possible, of course). That’s where this landing page from Sundae makes it easy for you—their service helps you sell your home quickly for the best price possible. Industry: Real Estate Why it inspires…
35. Wavehuggers (Agency: Everett Andrew Marketing)Created by Everett Andrew Marketing, this brilliant landing page connects safety and fun together through carefully selected visuals and clear, concise messaging. According to Mark Chapman, Founder and President of Everett Andrew, this design was all about standing out: Our goal in creating the page was to cut through the clutter and crowded market of businesses here in southern California offering surf lessons—both on Google and Facebook. Getting each important conversion component (i.e. social proof, urgency, hero shot, CTA, etc.) into the page, mostly above the fold, was tricky but in the end we found a way to segment these out so each part catches the eye. Industry: Surf Lessons Why it inspires…
36. WoolxThis landing page from Woolx uses high-resolution photography and video backgrounds to give visitors an up-close and personal look at their Rory Sweater. The product is made from 100% Australian Merino wool (that’s a type of sheep, FYI) to provide a stylish, breathable, and ultra-comfy piece of clothing. Now I think I finally understand what “apres-ski chic” means. Industry: Clothing/Apparel Why it inspires…
37. Zumba (Agency: MuteSix)I’m not very good at most exercises. I don’t really have any dance skills. And I certainly don’t have good rhythm. But for some reason… I think I maybe want to become a Zumba instructor now? That’s how good this landing page for teaching Zumba (created by the agency, MuteSix) is. They make it seem totally accessible (and a whole lot of fun) to learn the steps and start teaching. Industry: Fitness Why it inspires…
MailchimpWhen you land on this Mailchimp page, the first thing that your eyes absorb is the bright, cheery yellow background. (Either that, or the funky-looking dude with the awesome outfit. Gotta admit, I’m kind of jealous of those shades.) Choosing yellow as part of their brand style was likely a deliberate design choice since that color is commonly associated with fun, energy, and grabbing attention—all core parts of Mailchimp’s brand. This is a great reminder that design elements can be an effective part of boosting your landing pages’ conversion rates. Industry: SaaS / Marketing Why it inspires…
SpotifyEverybody knows Spotify. Heck, almost everyone is using Spotify. But even for those who aren’t streaming their tunes, podcasts, and audiobooks through this platform, Spotify’s brand recognition is pretty much universal. That’s why they didn’t waste any real estate on this landing page describing the service or how it works. Instead, the page immediately launches into the main thing that people want from Spotify—streaming audio. Thanks to this simplified design, filling your earholes with the latest tunes, podcasts, or audiobooks is just a few clicks away. Industry: Audio Streaming Why it inspires…
SnackpassWhen you’ve got a hankerin’ for brown sugar bubble tea (with mango coconut jelly, of course) or Japanese-style fresh fruit crepes, you don’t want to wait—you want that yummy deliciousness now. Snackpass is a social commerce platform that makes it easy for quick-serve restaurants (like bubble tea cafés and dessert joints) to streamline their operations and reduce customer wait times. Snackpass’s landing page uses a streamlined design and a heavy social media focus to speak to what these quick-serve restaurants are all about—buzz-worthy snacks that are practically designed to be shared (and drooled over) on Instagram and TikTok. Industry: Food and Nutrition Why it inspires…
ABT: Always Be TestingThere you have it. These are some of the best landing page design examples we’ve come across here at Unbounce, selected to represent a wide swath of industries with many different conversion goals. They don’t follow every best practice out there, but we hope you’ve found some landing page ideas that can inspire you. But we have one final piece of advice for you: no page is perfect, but every page can be better. And what works for one page (with one target market) won’t necessarily work for you. With this in mind, you should always be testing your landing pages. Related Posts
Be the Michael Jordan of landing pagesWhen I was in middle school, I had a friend who gave up playing basketball after watching Michael Jordan in the NBA Finals. “I’ll never get anywhere near his level,” he told me, “So what’s the point?” Great landing page examples like the ones above should inspire you. But sometimes seeing other people’s awesomeness can have the opposite effect. But don’t give up! The good news is that most of these examples were built with Unbounce’s drag-and-drop builder. Though many take advantage of custom scripts to kick it up a notch, almost all these examples started in the same place as you will—with a brand, a blank page, and a big idea. Heck, some of these inspiring landing pages even started as Unbounce landing page templates, though you’d never know it by looking at them. And we’re not tellin’. So swipe a few ideas from these examples, load up your favorite template, and, yeah… be the Michael Jordan of landing pages. |